 At the end of this course, students should be able to:
1. Trace the history of tourism from prehistoric to modern times.
2. Discuss how basic psychological principles such as perceptions and attitudes affect tourism.
3. Compare different types of motivation in terms of their application to tourism.
4. Examine how personality, values, and life styles affect tourism.
5. Analyze various social and cultural impacts associated with tourism.
6. Distinguish between international and domestic tourism.
7. Compare the characteristics, tendencies, and travel patterns of travelers from different parts of the world.
8. Explain fundamental economic principles as they apply to tourism.
9. Examine the relationship between tourism and the environment.
10. Compare various forms of tourism—particularly mass and alternative tourism.
11. Identify and describe basic services available to travelers, such as accommodations and transportation.
12. Differentiate between tourism planning and tourism development, and describe the relationship between the two.
13. Discuss tourism planning and development at federal, state, regional, and local levels.
14. Describe the essentials of a tourism marketing plan.
15. Outline basic marketing strategies and objectives.
16. Recognize the difference between marketing products and marketing services.
17. Discuss the various components of the tourism marketing mix.
18. Distinguish between internal and interactive marketing by describing basic components of each.
19. Explain the importance of marketing research.
20. Discuss various methods of research including observation, interviews, surveys, and the use of consultants.
21. Compare public sector and private sector tourism policy.
22. Trace U.S. tourism policy from the turn of the century to the present.
23. Identify key legislation, associations, organizations, and compacts which advance both domestic and international tourism.
Parks, Recreation and Tourism Management, University of North Carolina at Chapel Hill
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